2024 Club marketing send dates and deadlines
All text is due by 11:59 p.m. (EST) on the stated day.
What is a broadcast email?
Broadcast emails are sent from the GAA to all alumni and friends living in your club area. You provide the GAA with text and we create the email, gather the addresses and send on the scheduled date. The emails should include catchy summaries of updates and upcoming events that link to your club’s Alumni Spaces websites for more details. There is no cost to sending a broadcast email, but please keep in mind that not everyone receives broadcast emails.
Why doesn’t everyone receive them?
We typically have email addresses for around 80 percent of alumni in any given area. Also, everyone has the option of opting out of receiving emails from the GAA and some alumni have done so. Further, collecting and entering email addresses is not a perfect science, we sometimes have bad/old email addresses that bounce the messages that we send.
How do I get a broadcast email scheduled?
To request a broadcast email, fill out the online request form with your desired send date and the email content. You will receive a copy of your request via email each time you fill out the form. All content must be sent in via this form by the content deadline. A Broadcast Content Submission Checklist has been provided to ensure you have all necessary items to submit a request. If there are any questions or clarifications needed after you send in your request, a GAA staff member will email you.
How often can our club send a broadcast email?
We schedule two dates each month to send broadcast emails to each club area. We recommend that clubs send broadcast emails once per month, but two emails per month can be scheduled by request.
Why are there only two dates each month?
There is one calendar in which all broadcast emails generated from the University are scheduled. In the past, we were able to accommodate requests as they came in, but with the increasing use of email broadcasts around the campus, we realized that we had to schedule them further and further in advance. We moved to two dates for each month to make it easier for us and you to plan your email marketing.
Is it possible to send on a date not included on the calendar?
It’s possible, but extremely unlikely. Squeezing in an email outside of the regular dates has become extremely difficult as there are many campus departments that schedule to send emails. Often, if we do squeeze an email onto the calendar it will be sent on the weekend. That’s not a large problem, but many of the email addresses we have on file are business email addresses. It’s far easier for a broadcast to get lost in a mass of other emails over the weekend, so we will always encourage you to stick to the scheduled dates.
