Consider the 'So-What Factor' 

your career, your life
	LINDA CONKLIN

How is your resume working for you? Are you getting the results you want? Are employers besieging you with requests for interviews? If not, you need to consider the “So-What Factor” — the technique that will take your resume from dull to dazzling.

All too often resumes read more like fact sheets than marketing brochures. However, you can create a powerful, attention-getting resume by simply asking the question, “So what?” Consider this accomplishment statement: “redesigned maintenance operations.” So what?

Why is that important? What do you really want the employer to know about you? Since you mentioned it, there must be an interesting story here, but you wouldn’t know it from this cryptic statement.