Carolina Alumni Review Advertising Information

Involving and informing alumni and friends of The University of North Carolina — that’s been the mission of the Carolina Alumni Review since 1912.

Published bimonthly, the Review reaches more than 66,000 dues-paying members of the UNC General Alumni Association as well as opinion leaders across the state and campus decision-makers. Our readers have a personal investment in this connection to their university home, and ads benefit from placement within this trusted resource.

Review at a Glance

General Alumni Association members’ unique emotional connection to their alma mater means this affluent, educated reader makes time to read their Carolina Alumni Review magazine, in spite of their busy lives, because it is important to them and keeps them connected.

Frequency: 6 issues per year
Membership: 66,000 alumni, students and friends; 3,800 faculty and senior administrators
Average Age: 58
Gender: 52% male / 48% female
Education: 96% undergraduate degree or higher
Average HHI: $150,000
Residence: 59% reside in North Carolina; 78% reside in the Southeast U.S. (penetration of metropolitan markets such as the Research Triangle, Charlotte/Mecklenburg, Triad, Asheville, Atlanta and Washington, D.C.)

What You Should Know
• 42 minutes is the average time spent reading the Review
• 58% report the Review is their primary source of information about UNC
• 47% visit an advertiser’s website
• 44% report passing their Review along to at least one other person
• Ad/editorial ratio is 30%/70% meaning ads are always integrated with editorial content and are exceptionally visible
• More than nine in 10 readers are “extremely satisfied/satisfied” with the Review and rate the quality of content “excellent/good”

Since 1996, the magazine has won more than 50 regional and national awards for excellence in editorial and graphic and art design. Readers comment that the Review is a “superb publication” and that “the quality, content and style are first rate.” One reader simply asked that we “keep the Review coming.”

Media Kit


A signed Carolina Alumni Review display advertising contract or a signed insertion order from a recognized advertising agency is required prior to the publication of display advertising.

All advertisements are subject to approval. The publisher reserves the right to reject or cancel any advertising for any reason at any time. Advertising simulating editorial copy will not be accepted.

All advertisements are accepted and published entirely on the written representation that the advertiser and/or advertising agency is authorized to publish the entire contents and subject matter thereof. In consideration of the publication of advertisements, the advertiser and agency will fully indemnify and hold harmless the publisher from and against any loss, cost and expense resulting from any claims, demands, suits, actions, proceedings, recoveries or expenses of any nature whatsoever arising out of publication of such advertisements, including, without limitation, those resulting from claims or suits of libel, violation of right of privacy, plagiarism or copyright infringement.

The positioning of advertising in the Carolina Alumni Review is at the discretion of the publisher except inside covers, which can be guaranteed by written contract, and premium rate. Inside cover eligibility is at the discretion of the publisher.

The publisher is not responsible for errors in key numbers.

Space that has been reserved may not be canceled by anyone other than the publisher after the space closing deadline.

Advertisers or agencies reserving space in the Carolina Alumni Review for the first time must pre-pay their ad space. All classified ads must be pre-paid. Other advertisers may be required to pre-pay at the discretion of the publisher. All charges are due within 30 days from the billing date. All overdue accounts are subject to a finance charge of 1.5% per month (18% per year). Contract advertisers that do not fulfill the terms of their contract will be subject to a short rate adjustment to their earned rate. Prevailing ad rates at time of insertion apply.

Refer to the rate card for details on advertising deadlines and specifications for ad submission. Delivery dates are estimates and are not guaranteed.

The publisher is not responsible for retaining advertising material beyond one year.

No conditions, printed or otherwise, appearing on contracts, insertion orders or copy instruction that conflict with publisher’s policies will be binding on the publisher.

Audience: 70,000 (average)

Rate Base: 57,000 (guaranteed)

Our Advertisers

Ackland Art Museum*
American Insurance Administration (AIA/GradMed)
Asheville School
Bank of America*
Beth Louden/Franklin Street Realty
Carol Woods
The Carolina Club*
The Carolina Inn*
Carolina Meadows*
Carolina Performing Arts*
Carolina Women’s Leadership Council
Cedars of Chapel Hill
Christ School
Courtyard by Marriott, Chapel Hill
Crook’s Corner*
East 54
The Economist
Environs at East 54
Franklin Street Partners
Franklin Hotel
Galloway Ridge
Gentlemen’s Corner
Governors Club*
Granville Towers*
Greenbridge Condominiums
Hampton Inn and Suites
Hickory Tavern
Hodge Kittrell Sotheby’s International Real Estate
Johnny T-Shirt*
Journey Lockets
Kaplan Testing
Lema J Design
Liberty Mutual Insurance*
The McCormick Team Realty
Mandy & David Real Estate Team, Washington, D.C.
Morehead Planetarium
Old Chatham Golf Club
Omni Grove Park Inn
Orange County Visitors Bureau
Peacock Alley Gifts
Peggy Carroll/Rodan & Fields Skin Care
Pinehurst/Southern Pines/Aberdeen Convention & Visitors Bureau
Properties on the Hill Real Estate
Provence of Carrboro*
Sam Perkins’ Carolina Alumni Basketball Camp
SOUTH Fine Gifts & Furnishings*
Southern Season
Swag Mountain Resort
Sylvia Hatchell’s Carolina Basketball Camps
University Florist*
Umstead Hotel & Spa
USA Flooring*
UNC Athletics
UNC Arts & Sciences Foundation
UNC Carolina Center for Jewish Studies
UNC Friends of the Library
UNC Health Care*
UNC Kenan-Flagler Executive MBA
UNC Press
UNC School of Journalism
UNC Student Stores*
UNC Summer School*
UNC Trademarks and Licensing*
UNC Vice Chancellor for Research
Vance Young Intracoastal Realty, Wilmington*
Village at Brookwood Retirement Community
Wall Street Journal, The
Wells Fargo*

*Advertisers appearing in each issue of the Review.

Current Classified Ads

Place a Classified Ad

Place your message in front of 69,000 UNC alumni and 3,800 faculty with your classified ad in the University of North Carolina’s alumni magazine, the Carolina Alumni Review.

The Review accepts classified advertising in two formats: line and display. View the current classifieds page.

To place your classified ad, contact Jana Collins ’92 (MA) at (919) 962-8820 or

Line Ads: Text is not enclosed by a box, and the text is not stylized in any way.

Display Ads: Text is enclosed in a box, and the font can be stylized. We create these ads for you and do not bill any charges until you approve the design.


Line Ads: $3.50 per word
Discount: $3.25 per word for advertising in six issues within a twelve month period

Display Ads: $100 per column inch
Discount: $90 per column inch for advertising in six issues within a twelve month period

Guidelines: Classified advertising appears in the GAA Today section. All orders must include a telephone number and be pre-paid. Telephone numbers, including area code, count as one word. Words joined by a hyphen or slash are counted individually. Web addresses count as one word. The magazine reserves the right to reject or cancel any advertising it deems deceptive or misleading.


Jan/Feb: Nov. 27
March/April: Jan. 29
May/June: April 2
July/Aug: June 4
Sept/Oct: July 30
Nov/Dec: Oct. 1

Point of Contact

Jana Collins '92 (MA)
Advertising Account Representative
read my bio

Jana connects advertisers to Carolina alumni by selling advertising in the Carolina Alumni Review and on Carolina Alumni digital assets. A lifelong YMCA member, she leads weekly water aerobics classes and the occasional Pilates class. Yoga, swimming and excessive library book borrowing are her lifelong passions. She is happiest spending time with family and spending time in the Atlantic Ocean.