Lunch With Faculty: Livis Freeman ’99

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Wednesday, Feb. 7 | 12:00 p.m.
The Carolina Club, 106 Stadium Drive, Chapel Hill
Price: $30; Carolina Alumni members save $10

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Dine and discuss issues with UNC faculty in a small-group setting, limited to 10 guests. Read the faculty bio and find additional lunch details below.

Lunch details:

Dinner at The Carolina Club begins at 6:30 p.m. (unless otherwise noted) and includes three courses plus coffee and tea. Lunch begins at 12 p.m. and includes a meal and drink.  No jeans, please.

Contact Catherine Nichols ’89, senior coordinator of faculty relations and travel, if you need to modify your registration or cancel, (919) 270-3524 or

Bio: Livis Freeman '99

Livis Freeman ’99 graduated from UNC with a degree in psychology.

He started a public and community relations company called 4ourFans, Inc. in 2001 to help professional athletes create their charitable identities, give back to their communities, improve their image, manage their public and media relations, improve their marketability, show fan appreciation, rebrand and transition into executive management and broadcast careers. Through operating 4ourFans, he has worked with sports stars such as Jerry Stackhouse (NBA), Antawn Jamison (NBA), Juwan Howard (NBA), Brendan Haywood (NBA), Jarvis Hayes (NBA), Erick Dampier (NBA), TJ Ford (NBA), Kris Jenkins (NFL), Quentin Groves (NFL), Chansi Stuckey (NFL), Leroy Hill (PGA), James Butler (NFL), Tim Clark (PGA), Charles Howell III (PGA) and former two-time heavyweight boxing champion Riddick Bowe. Through 4ourFans, he created an internship program that has given over 60 students around the country the chance to get valuable experience in public and community relations.

Freeman currently serves on the board of directors for UNC’s School of Social Work and The Daily Tar Heel (DTH). He also serves as the faculty adviser for the DTH. He has served on more than a dozen other charitable boards but his most passionate endeavor has been his role on the Ronald McDonald House of Chapel Hill’s Board of Directors. He was involved with RMH-Chapel Hill for over 13 years and served in various roles including president, vice president, secretary and adviser.

Freeman has been recognized by the Triangle Business Journal as a recipient of their 2007 40 Under 40 Leadership Awards. He was also recognized by WCHL with a Carolina Pride “Hometown Heroes Award.”

In addition to running 4ourFans, Inc., Freeman is an associate professor at the UNC Hussman School of Journalism and Media, where he has taught courses including “MEJO 531: Case Studies in Public Relations,” “MEJO 441: Diversity and Communication,” “MEJO 240: Current Issues in Mass Communication,” “MEJO 634: Public Relations Campaigns,” “MEJO 379: Advertising and Public Relations Research,” “MEJO 141: Media Ethics,” “MEJO 377: Sports Communication,” “MEJO 137: Intro to AD/PR,” and “MEJO 544: Career Exploration and Preparation.” He created “MEJO 544” in the fall of 2018, designed for seniors to help them navigate and minimize the stress from the job application process; create professional portfolios, resumes, cover letters and LinkedIn profiles; connect them with graduates for mentorship; become more effective networkers and better interviewees; and think more critically about the role that race, diversity, inclusion and racial equity have in the workplace.

Freeman teaches two sections of “MEJO 634” each semester, which is a capstone and the most advanced course for the PR section of the school. It challenges students to produce usable and easy-to-implement campaigns for real-world clients. Class clients have included FOX SPORTS, Nike’s Jordan Brand, the Carolina Hurricanes, NASCAR, Chick-fil-A, GM (General Motors), the Nashville Predators, former Tar Heel and NBA player – Danny Green, Rameses – UNC’s Animal Mascot, UNC’s Kenan-Flagler Business School, UNC’s Eshelman School of Pharmacy, UNC’s School of Dentistry and more.

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