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The UNC School of Media and Journalism has a new banner in its future after winning its third straight Hearst national championship — often called the Pulitzer of college journalism. And, for the first time ever, the Hearst Foundation awarded the champions a $25,000 monetary award.
The win brings the MJ-school’s total to seven national championships — five since 2010 — for the Hearst Journalism Awards Program, more than any other university.
“In the absence of recognized national rankings for media and journalism schools, we measure ourselves by our students’ success,” said Susan King, dean of the school, “and it is clear that our students are the leaders for the future of all forms of communication. Our students are on top in journalism, and our students are on top in strategic communication — we also won the top national honor in collegiate public relations this year.”
The Hearst program holds yearlong competitions in broadcast news, multimedia, photojournalism and writing. The categories include five monthly writing competitions, two photojournalism competitions, three broadcast news competitions (one in radio and two in television) and four multimedia competitions. The program awards scholarships to students for outstanding performance in college-level journalism, with matching grants to the students’ schools.
The overall intercollegiate winners are those schools with the highest combined student points. In addition to first place overall, UNC’s MJ-school has finished second in the broadcast news, multimedia and photojournalism competition categories.