The Associate Editor – Digital is responsible for content on the GAA’s website, including the online versions of the Carolina Alumni Review, and on the GAA’s social media channels. This position collaborates with other communications staff — including editors, designers and web developers — and outside contributors to develop and produce original online content as well as to edit, gather and translate content from print for value-added website content, emphasizing multimedia elements such as video, audio, slideshows and pertinent links to other related content. The Associate Editor – Digital also helps develop the GAA’s digital presence and strategy.
The successful candidate will be:
- An excellent writer and editor;
- Adept at using online content management tools, particularly WordPress;
- Fluent in Photoshop, Adobe InDesign, and HTML and other website coding relevant to multimedia production;
- Experienced in audio and video gathering and editing equipment and software;
- Experienced in writing for and managing social media platforms for optimal engagement;
- Experienced as a reporter, editor or producer in an editorial environment, including writing and text editing;
- Familiar with Associated Press or other style guides;
- Interested in photo management software;
- Interested in video animation; and
- Interested in online analytics and in developing strategies for best design and use of content to engage and inform alumni readers/viewers and to target demographic groups within the GAA’s broad audience.
The successful candidate also will:
- Provide numerous examples of managing multiple projects and meeting deadlines;
- Demonstrate that she or he is obsessively picky about details;
- Be happiest on the job when working collaboratively with the members of a diverse team; and
- Believe the best solution may mean deviating from what’s always been done before.
The Associate Editor – Digital:
- Plans, creates, writes, edits and publishes information on the GAA’s website;
- Develops the Carolina Alumni Review content for online in conjunction with art directors and editors, exploiting online technology to add to or adapt content for best use in an online environment, taking into account the differences between print and online formats, readership and other factors.
- Conceives and develops multimedia content for the GAA’s website and social media channels, including on-location video and audio gathering and conducting interviews;
- Writes, edits and curates the GAA’s social media channels;
- Produces multimedia/video pieces highlighting GAA activities, including reunions, Homecoming, Tar Heel Town and Senior Week;
- Produces video/multimedia stories for news and feature stories related to campus events, news and issues;
- Mines the Carolina Alumni Review digital archive and other legacy content for use in engaging the GAA’s audience;
- Mines University resources — including library collections and University research — to produce multimedia content of interest to alumni audience;
- Finds and shares content from other University sources and outside media that is relevant to the GAA’s audience;
- Assists in production of the GAA’s annual anniversary video;
- Collaborates with other communications staff to develop multimedia aspects of all communications, including aesthetic and technical considerations;
- Advises on appropriate hardware and software needed for multimedia production;
- Advises on best use of WordPress tools and scouts out additional features that might be needed in the online toolbox;
- As needed, assists the marketing manager in designing, editing and writing HTML email broadcasts.
- Demonstrates knowledge of ethical and legal issues involved in reporting, producing and publishing such content; and
- Maintains relationships across various campus and alumni constituencies for developing and sharing appropriate multimedia content.
This position reports to the director of Alumni Communications and is responsible for exercising independent judgment in setting work priorities.
A review of applications will begin immediately and will continue until the position is filled. Applicants should submit an introductory letter, resume, professional references and a salary history via email to email@example.com and include “Associate Editor — Digital” in the subject line. No calls or faxes, please. All applications will be acknowledged.