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Tips From Our Career Coach

Check out these quick and timely tips from our career coach, Catherine Tuttle.

March 2020 – Optimizing your LinkedIn profile

Are you thinking about launching a job search in 2020?  If so, optimizing your presence on LinkedIn (which now has over 575 million users) should be a key part of your job search strategy. With 20 million companies listed on the site and 14 million open jobs, it’s no surprise that 90% of recruiters regularly use the site to recruit talent.

I’ve included some tips and tricks below to get you started.

  • Members with profile photos get up to 21 times more profile views. Think of your photo as the first step to building your personal brand.  You want to communicate that you are friendly and trustworthy.
  • Your headline is the second thing people will look at when viewing your profile. Describe yourself and express your value proposition in a unique way. Your default headline will be your current job title but depending on what you hope to do in the future, that may not be the way you want to be remembered.
  • Maximize your summary.  To improve your search rank, include keywords that highlight your top skills (use job descriptions to identify what employers are looking for). To keep the reader’s attention, write like you speak.  Make your summary more of a cover letter by talking about what you do, but also why you do it and what makes you tick.
  • Ask for a recommendation (or two)! Recruiters are looking for a combination of technical skills specific to certain roles (experience with certain databases, SEO, social media expertise, etc.) but also soft skills (critical thinking, collaboration, communication, etc.). Everyone is going to say that they work well on a team and enjoy creative problem solving, but when someone takes the time to reiterate these skills on your behalf, you gain credibility.
  • You can learn even more by watching our webinar on LinkedIn.

Included in your GAA membership is a complimentary career coaching session once every 12 months (a $150 value). Learn more, or email us at alumnicareers@unc.edu to schedule your appointment today.

Jan. 2020 - Making a New Year's Transition

As a career coach, I typically see a surge of interest in January. It’s a time of year where we reflect on the past and set goals for the future. Whether you’re thinking about changing functions or industries, positioning yourself for a promotion, or re-entering the paid workforce, I’ve included some tips below to get you started.

• Build time into your calendar. Transitioning takes time. By treating your transition as a project and breaking it down into manageable pieces, it will become less overwhelming and you’ll be more likely to stay the course.

• Be ready to do some self-assessment. You will need about half as much information about the job market as you think you need and about twice as much about yourself. Start by reviewing performance appraisals and getting feedback from friends and mentors. What are you good at? What are you recognized for? And of those things, what do you most enjoy?

• Think outside of your professional identity. Are you involved in organizations outside of work, perhaps as a volunteer or a board member? If so, consider your experience there as well. These activities may show your pride in your accomplishment, maybe even more than your day to day tasks.

• Be ready to network – especially for big transitions. Don’t be scared to put yourself out there. You don’t have to have a specific job title or company in mind, but you do need to be able to articulate your value add for a new industry. From there you can start to reach out to people working in industries, functions or companies of interest.

• Start with informational interviewing. When reaching out to connections, focus on information and advice. People are more likely to respond and you’ll get more candid information than you would if you were focusing on a specific opportunity.

Dec. 2019 - Networking Over the Heelidays

With the holidays in full swing, it’s tempting to put your job search aside, opting instead to focus on holiday cards, presents or travel. But, if you’re in a job search or thinking about making a change come January, it’s important to build/maintain momentum. Here are a few tips to get you going:

• Set goals for yourself. It’s easy to get distracted this time of year so build time into your calendar and hold yourself accountable.

• Prioritize proactive outreach. Connect with contacts in companies of interest and reach out to recruiters. While postings may die down in December, they’ll pick back up in January and those associated with hiring are building their pipelines.

• Take advantage of office events. Rather than sit next to your work BFF, sit next to someone you want to work more closely with. Or maybe this is a good time to introduce yourself to senior leadership, or a member of the board. If so, make sure you’re armed with talking points and good questions to keep the conversation going.

• Introduce yourself to at least two people you don’t know at every holiday party you attend. To start the conversation ask how they know the host, where they are from or what they’re doing for the holidays. Take time to build a personal connection.

• Quality over quantity. Your goal is not to meet everyone at every event. Your goal should be to establish a few solid connections that provide context for future contact.

I hope everyone has a safe and happy holiday season, and I look forward to working with many of you in the New Year.

Nov. 2019 - Jump Start Your Networking

Do you feel like your personal networking has hit a road block? Here are a few tips to get it started again:

1. Make a list of companies you’re interested in and reach out to connections. When your outreach is geared toward information and advice vs. a specific job, people may be more likely to respond.

2. Move beyond your immediate network. Studies show we tend to find jobs through second- and third-degree connections vs. first-degree connections. You can always start with people you know, but the last question I would always ask is: is there anyone else you think I should talk to?

3. When searching for contacts, try to find people at a similar level. If you are a director or at the executive level, then you want to find someone with a similar role. If you are a recent grad, ideally you want to look for someone who is no more than five or six years out of school. By networking with people at your age and stage, you are building relationships with those who are connected to the people and processes hiring talent at your level.

4. Keep your outreach short and sweet. People will likely be reading on their phone and won’t want to scroll endlessly through a list of questions. Request a time to chat briefly in person or over the phone. Be clear that you’re simply looking for 20-30 minutes to learn more about their career path, company or role. You can also use this sample email.